Are you aware of the SEO strategy for the eCommerce sites? Having more pages than expected and running around issues such as complex filtering systems, product variants, and expired products means there is a need for different SEO strategy required for eCommerce sites.
It is essential that the eCommerce sites optimize their sites, though it takes considerable time, but it is a must to provide tips to streamline the process.
Here it goes…
Ascertain your site is on HTTPS
First prioritize safety. Switching to HTTPS is crucial for eCommerce sites. This is because there are personal details exchanged and the users trust you with their sensitive payment details and this highlights the importance of security.
Ensure your SSL certificate is implemented correctly and it should be transparent in communication with your users and in assuring security compliance. It is best to comply with the security certain standards.
Optimize category pages
Your website may be more secure and so the next step is to focus on optimizing important category pages. These pages include keywords in top level and it should feature generators of high traffic.
Category pages flop when there are thin content issues. The text is left frequently by the wayside favoring the showcasing of products. However, potentially catastrophic is this approach with respect to ranking. It also pays.
You can bolster further the potential of your category pages by trying to focus on generating links or even by link building campaign. As the category pages work as the products gateways, it is good to prioritize the efforts of site optimization.
Optimize product pages
A real headache is caused by Product pages for optimization. Start with the product descriptions by getting into the culture of writing descriptions for each product. This may be tempting to paste and copy the manufacturer’s description, but this is duplicating content and it is a SEO suicide.
Actually selling a product and looking for increasing conversions is possible. You must tell a story in the description, keep it enticing, interesting and keep it in line with your brand personality. Speed the process using a format for the descriptions of the products.
on the product pages, consider user-generated content and this should include the reviews and mentions of social media so that it offers social signals and helps in increasing the conversions bringing unique content. Without fail include unique title tags relying on the keyword research. Also create enticing Meta descriptions and format for the titles to maintain consistency and ease.