If there is anything more redundant than brands of the world is it’s websites in the world. There are around 1.6 bn websites in the world at the time of writing this article. Imagine that! If you have a small business website, the chances of getting noticed would be like a speck on the face of the earth.
Worry not! The online world is not about the numbers but being clever. Even a small business website like yours can be visible with effective branding strategies which we will share here:
Strategy 1: Brand your website
Yes, even your website needs a branding strategy. From your logo design to the layout, graphics and colors all are hot spots for branding. Let’s start with a logo.
Be sure to get a logo design that speaks about your brand message and business mission and vision. But more importantly, a logo for a website needs to be scalable, vector based and graphically impactful for a web based business. This has manifolds implications on your brand: a) a visitor won’t forget if they see an attractive logo, b) a cool logo looks great on social media-the place where your customers hang out, and c) the logo colors and graphic will help brand your ecommerce website.
Strategy 2: Optimize for local pack
Search engine optimization 101 says you need to optimize your business website regardless of your location whether you’re based in Atlantic County or a global brand. But did you know that there is localized SEO that are specifically for optimizing websites that want to target city, county, and state demographics only?
Get a local pack SEO for your ecommerce website so that when users from your area search for your service, your website will rank at the top. Some of the areas that you need to consult with your team is keywords, images, links, reviews and content. You will also need to get your website to include Google My Business listing and location on Google Map.
Strategy 3: Social media power up
Connected with SEO is social media. According to an article in Business2Community these are the latest numbers on social media.
· 73% of U.S. adults use YouTube
· 68% use Facebook
· 35% use Instagram
· 29% use Pinterest
· 27% use Snapchat
· 25% use LinkedIn
· 24% use Twitter
Also, did you know that social media is one of the ranking signals as far as SEO is concerned? So any website that has strong social media connected with it will have better chances of getting ranking in SERPs than their competitors.
But maintaining social media is challenging and time consuming. That’s why it’s better to have a few relevant channels but brand them effectively to get what you aim to achieve (traffic, buzz, leads etc.). Use DIY tools like Piktochart and Hootsuite to manage social media if you don’t have an in-house team to work for you.
Visual identity branding on social media is key to success so be sure to have your logo and branding on images, profiles and brand messages. Your audience should know who you are and where to go to find more about your business website.
Moreover, Facebook for instance is highly smart in their algorithm to suggest location based audience to your profile and pages – make the best use of this and direct all traffic to your website.
Ultimately, your branding strategies should help your website to convert visitors into customers. Depending on the industry you’re in, you should be able to profit from your ecommerce website with these strategies.
So, which one are you going to adopt first for your business? Over to you.
Alicia Rother is a freelance content strategist who works with small businesses and startups to boost their brand reach through creative content design and write-ups. Her area of expertise include digital marketing, infographics, branding, and SEO. For service inquiries you can connect with her here.